Why Video Content Matters

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"The popularity of streaming video services has increased since the Covid-19 epidemic. According to a video marketing survey conducted by Statista, as of November 2022, 86% of marketers used videos on Facebook for marketing purposes. YouTube was the most popular social media platform among marketers at 90%, and TikTok was used by 35% of those surveyed..."

"The data is here and it’s clear: Video marketing is going nowhere! Video as a tool is used by 89% of businesses and is considered integral to the marketing strategy of 95% of marketers – an all-time high..."

"Creating and sharing relevant media with your target audience can help prospective customers learn about your brand, expertise, and products or services..."

"The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. The most recent data shows that video content isn't just effective — the demand for it is growing at an impressively rapid pace. Here are the key video marketing statistics you should keep in mind to inform your strategy..."

"To meet this rising demand for video, companies had to think outside the box, even when money was tight and resources were thin...We surveyed over 2,000 professionals, looked at how 100,000+ businesses are using our platform, dug through more than 90 million uploaded videos, and then put everything we found into our 2024 State of Video Report..."

"Videos are quickly overtaking all other forms of content on social media.

They’re dynamic, engaging and drive incredible results. In fact, 87% of marketers report a direct increase in sales through video. It’s no wonder video is becoming a staple in most brands’ marketing strategies. If you’re still not making the most of this medium, you’re missing out big time..."