Success Rates: Professional vs Internal Video Production
Graph Key (Categories):
[ 4 ] - Conversion Rate Boost: 60% (vs. 86%)
[ 3 ] - Sales Boost: 40% (vs. 80%)
[ 2 ] - Increased Traffic: 50% (vs. 87%)
[ 1 ] - Increased Leads: 40% (vs. 66%)
[ 0 ] - ROI Improvement: 50% (vs. 89%)
Sources: Wistia, Linearity.io, HubSpot, HubSpot Blog, Sprout Social, Wyzowl, Forbes, assorted marketing research (2023-2024)
Forbes
Video Marketing Trends That You Cannot Ignore In 2023
"The popularity of streaming video services has increased since the Covid-19 epidemic. According to a video marketing survey conducted by Statista, as of November 2022, 86% of marketers used videos on Facebook for marketing purposes. YouTube was the most popular social media platform among marketers at 90%, and TikTok was used by 35% of those surveyed..."
Wyzowl
Video Marketing Statistics 2025
"The data is here and it’s clear: Video marketing is going nowhere! Video as a tool is used by 89% of businesses and is considered integral to the marketing strategy of 95% of marketers – an all-time high..."
HubSpot
The Ultimate List of Marketing Statistics for 2024
"Creating and sharing relevant media with your target audience can help prospective customers learn about your brand, expertise, and products or services..."
HubSpot Blog
50 Video Marketing Statistics to Inform Your 2024 Strategy
"The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. The most recent data shows that video content isn't just effective — the demand for it is growing at an impressively rapid pace. Here are the key video marketing statistics you should keep in mind to inform your strategy..."
Wistia
State of Video Report: Video Marketing Statistics for 2024
"To meet this rising demand for video, companies had to think outside the box, even when money was tight and resources were thin...We surveyed over 2,000 professionals, looked at how 100,000+ businesses are using our platform, dug through more than 90 million uploaded videos, and then put everything we found into our 2024 State of Video Report..."
Sprout Social
50+ Social Media Video Marketing Statistics for 2024
"Videos are quickly overtaking all other forms of content on social media.
They’re dynamic, engaging and drive incredible results. In fact, 87% of marketers report a direct increase in sales through video. It’s no wonder video is becoming a staple in most brands’ marketing strategies. If you’re still not making the most of this medium, you’re missing out big time..."